Resources Library by ANA

To see or not to see

The outdoor medium will soon be the only mass reach broadcast medium. Until recently we have had very little data with which to compare the quality of one site against another or to understand how different types of contacts work both against...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Kate Lynch

November 11, 1996

Poster research: From cover and frequency to effectiveness

A committee was set up in Italy in 1981 - its members being the association of companies which run outdoor advertising sites, the main association of advertising agencies and the association of advertising users - with the purpose of promoting...

Catalogue: Seminar 1988: Media And Media Research

Author: Maria Teresa Crisci

Company: DOXA

June 15, 1988

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research

Authors: Pym Cornish, Richard Windle

June 15, 1988

A new method for the measurement of the effectiveness of poster campaigns

This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Theo Hess

Company: NIPO

June 15, 1986

The influence of poster size on recognition scores

Due to the fact that advertising for tobacco goods was banned from Austrian TV, the Austrian Tobacco Company (Osterreichische Tabakregie) was forced to carry out its advertising campaigns predominantly by posters. This study is a result of...

Catalogue: Seminar 1982: Improving Media Research

Author: Hubert Kucera

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

June 15, 1982

Posters

This research, which was claimed to be the first systematic attempt at poster audience measurement anywhere in the world, was based upon attention values, or audience recall. This was an attempt to measure the actual audience for posters rather than...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: Don Leach, Michael St. C. Hannah

June 15, 1980

The poster and children

The present qualitative study of the poster medium was commissioned by British Posters Ltd. for three main reasons; 1) British Posters Ltd. had been featuring increasing numbers of products which were directly or indirectly aimed at children; 2) The...

Catalogue: Seminar 1978: Researching Children

Authors: Sylvie Nordman, Glen Smith

October 1, 1978

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: David T. Bottomley

September 1, 1978

Values for money

The London Transport Executive is a very important media owner. Gallup, who had previously worked with the LTE on commercial evaluation of posters, was asked if it could assess the extent to which posters shocked or offended the public. A form of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Norman L. Webb

Company: Gallup International Association

September 1, 1978